Elevation Bicycle Shop Website Redesign

Nate Wren

Elevation Bicycle Shop in Colorado Springs builds custom bicycle wheels and services bikes. I redesigned their website around the thing that grows the business most: custom wheel quote requests. The new homepage leads with the wheel builds, explains the process in three steps and sends riders to a detailed quote form.

Website Gallery

The goal

The old site tried to do everything at once: tools, events, an older brand name and several contact forms that went nowhere. The owner wanted fewer, better leads for custom wheels, with enough detail in each request to quote accurately.

What changed

A focused homepage with a custom wheel hero, two clear calls to action and a three-step process.
A 15 field quote form that asks about the bike, riding style, goals and budget, then sends the rider a confirmation.
Trust content with real rider testimonials and Google reviews.
Cleanup. Old links, contact recipients, navigation and search titles all repaired.

Checked on every screen

Every page was reviewed on desktop and phone. Along the way I tracked down stale styling caches that were showing the wrong section colors, and rebuilt the shop location section into a clean block with a large photo and directions button.

Built with

WordPress and Divi, Forminator for the quote form and confirmation emails, Elfsight Google reviews, and on-page SEO updates for the homepage and Custom Wheels page.

Want more of the right customers?

If your website gets visitors but not the inquiries you want, get in touch through my contact form. Often the fix is a clearer homepage and a better form, not a whole new site.