Retail box design for Goodminton, “The World’s Easiest Racquet Game,” a paddle set built to get kids and families into racquet sports. The set ships with two foam paddles and four feathered birdies, so the packaging had to show the contents while surviving a crowded toy-aisle shelf.

I designed the full box from the die-line up: a bright blue and orange color system, bold logo lockup, and clear window cutouts that let shoppers see the actual paddles and birdies. The front pairs a big product hero with an at-a-glance benefit (“Slows as it spins so it’s easy to hit!”) and an Ages 8+ callout, while the back sells the fun with a feature list and an “includes” breakdown. Every panel, front, back, sides, and hang tab, was laid out on the structural template so the print files dropped straight into production.

Package design, structural die-line layout, retail packaging.