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The challenge
Custom signs are hard to sell online. Every order has a different size, shape, logo and finish, and customers want to see it before they pay. The store had to make that feel simple while still pricing every option correctly at checkout.
How it works
- Sign designer. Customers place their logo and text on rectangular, round and park style signs and switch wood colors to preview the result.
- Live pricing. Size, finish, double sided and rush options update the price instantly, and sale pricing stays correct all the way through the cart.
- Free proofs. A proof request form with safe file uploads for logos and fonts.
- Vector redraw service. A paid add-on for customers whose logos need to be redrawn before cutting.
Faster, cleaner and easier to use
I rebuilt the site on native Bricks components, replaced every icon font with lightweight SVGs, served images as WebP, and fixed caching so logins and forms never break. Accessibility color contrast issues went from 37 to zero. I also wrote a custom discount plugin and an automated test suite that checks real cart prices before every pricing change.
Built with
WordPress, WooCommerce and Bricks Builder, Fancy Product Designer, Extra Product Options, a custom percentage discount plugin, Playwright price tests, LiteSpeed caching, Cloudflare, and Google Merchant Center product feeds.
Selling custom products?
If your products have lots of options and you want customers to configure and buy them online, get in touch through my contact form. I have built this kind of store for myself, so I know where the hard parts are.
