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True Cycle Coaching shown on a desktop monitor, laptop and phone

True Cycle Coaching Website Design

True Cycle Coaching helps business owners strengthen their leadership teams and prepare their companies for growth, succession or sale. I designed and built the site in Bricks Builder on WordPress, including program pages, a page for referral partners, and an interactive People Readiness Assessment that works as the firm's main lead magnet.

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The brief

The owner needed a site that speaks to established business owners and to the financial advisors who refer them. It had to feel calm and credible, explain three programs without making them sound like a sales funnel, and give visitors an easy first step.

What I built

  • A custom design system with the brand’s teal, coral and red palette, editorial serif headings and reusable components.
  • Program pages for leadership, team building and exit planning.
  • A For Advisors page aimed at the CEPA and wealth advisors who send clients.
  • Ongoing updates. When the owner earned his CEPA certification, I repositioned the whole site around it.
True Cycle Coaching on three iPhones
True Cycle Coaching on a desktop display

The People Readiness Assessment

The assessment is an eight minute interactive questionnaire that scores a company at the organization, team and individual level. It sits inside the site’s own header and footer so it feels like part of the brand, and it gives the owner a shareable link for outreach and events.

Built with

WordPress and Bricks Builder with global classes and shared components, an embedded interactive assessment, LiteSpeed caching, and hosting and maintenance on my managed server.

True cycle homepagepage full - True Cycle Coaching Website Design

Need a site for a professional services firm?

If you are a coach, consultant or advisor and want a site that earns trust and brings in leads, get in touch through my contact form.